Communication and Culture A2 Study Notes

Study Notes

This is my notes to help me expand my knowledge for Essays and Exams. 

• Globalisation: is us being incorporated into a single word society where the motto is 'west is best'

• Discourse: This is about the way we consume the text and our 'situated culture'.

• Ideology: is beliefs or assumptions which become accepted by the majority as true, even becoming adopted into the laws of society. 

• Anderson: Nation states are 'imagined communities' in which similarity in appearance, religion and language can create a nation. Anyone who is different is a threat.

• The "Other": Edward Said. It refers to emphasising the weakness of marginalised groups as a way of stressing the alleged strength of those in positions of power. We enforce self esteem by comparing ourselves with other races claiming superiority over them.

• Personal Freedom: The Ideology that we should have substantial personal freedom in which to enjoy our lives. This is from America's Constituion that enshrines the right to 'Liberty' and 'The Pursuit of Happiness''

• Angela Barry's 3 stereotypes: 'Troublemaker' - 'Entertainer' and 'Dependant'

• Barber: Suggests that we are increasingly living in 'a sterile American monoculture'

• Lull: Suggests that 'local cultures stubbornly persist and are often strengthened through their opposition to the influence of 'Westernisation'. ( Also using the term- 'Decontextualised neofundamernalism')