Key Concepts
Code is a set of conventions or sub-codes currently in use to
communicate meaning.
When a sign has generated
meaning, it is said to have achieved signification.
Communication is the activity of conveying information through the exchange of thoughts, messages,
or information, as by speech, visuals, signals, writing, or behavior. It is the
meaningful exchange of information between two or more living creatures.
Context Is where the situation within which communication takes place.
Culture is a particular way of life which expresses certain meanings
and values.
Identity is how
we understand our self (our self concept) is composed
of two aspects
Self image -
how we PERCEIVE ourselves
Self esteem -
how we evaluate ourselves
Power is the ability or
capacity to perform or act effectively.
Representation is the act or an instance of representing or the state of
being represented.
so anything that represents, such as a verbal or
pictorial portrait
or anything that is represented, such as an image brought
clearly to mind
Value: the worth, importance, or
usefulness of something to somebody.
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